Content
Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Rather than directly promoting a product or service, content marketing aims to provide information, entertainment, or education that aligns with the interests and needs of potential customers. The goal is to build trust, credibility, and brand loyalty over time, ultimately driving profitable customer action.

Content marketing can take various forms, including articles, videos, infographics, social media posts, and more. The key is to produce high-quality content that resonates with your target audience and addresses their pain points or interests.

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