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Website Chart

Office of Advocacy
UI/UX Website
Modernization

Mockup of a laptop displaying the previous Advocacy website layout

01

The Problem

 

The Office of Advocacy's website, originally implemented as an extension of sba.gov and used mostly as a blog, evolved into publishing more informative content to inform small business stakeholders of current regulatory issues and concerns, and the work Advocacy was doing apart from SBA to advocate on behalf of small business.

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As technology and accessibility standards advanced over time, Advocacy realized the state of their communications needed to as well. The existing website had extremely low accessibility scores and an unfavorable user experience, pushing Advocacy to explore restructuring their website until funding becomes available to build a new, fully-accessible website.

02

Objective

  1. Provide a prominent description of the work the Office of Advocacy does on the home page.

  2. Establish information architecture; reorganize site content and the main navigation menu.

  3. Create fully customizable home page of content of stakeholder interest.

  4. Consolidate and restructure category and tag systems to enhance search engine optimization (SEO) and site search results.

Advocacy employees conducting card sorting activity for Advocacy website

03

Design Focus

1. Responsive and user-friendly design ideology;

2. Simple and customizable home page layout;

3. Accessibility (508-compliance) improvements;

4. Add prominent, click-ready visual elements throughout site;

5. Provide successful user on-boarding experience.

Overhead view of card sorting activity of website navigation menu

04

The Solution

Through ideation, research, SWOT & competitor analysis, card sorting activities, journey mapping, low-fidelity wireframing, mock-up samples, prototypes were designed with fully customizable pages, including the home page. Multiple rounds of usability testing were conducted, and the new design is a direct result of the research, user data, and feedback collected.​​​​​​​

View of a person viewing the enhanced Advocacy website on a laptop
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