U.S. Small Business Administration
The Office of Advocacy of the U.S. Small Business Administration (SBA) is the independent voice for small business within the federal government, the watchdog of the Regulatory Flexibility Act, and a source of small business statistics and research. Advocacy advances the views and concerns of small business before Congress, the White House, federal agencies, federal courts, and state policymakers.
Following SBA's brand guide, we created the digital products and collateral below for Advocacy, which you can find on all of their social media channels.
To kick off the 2024 fiscal year, the Office of Information led the implementation of Advocacy's strategic plan which included a new social media strategy, media kit, and website modernization.
Hover and tap an arrow to navigate the interactive slide deck below.
Content Marketing
A series of short-form videos.
Media Kit
Hover and tap an arrow to navigate the interactive slide deck below.
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Website
Relaunch Promo
This live-captured user test was created to showcase and promote a few of the enhancements made to the Office Advocacy's website.
This short-form video was created to introduce Office of Advocacy staff to its new SharePoint website. The website was implemented to enhance internal communications, improve outdated processes, and streamline cross-functional tasks and collaboration.
SharePoint
website launch
This short-form video was introduced within a series and launched alongside the new SharePoint website to serve as quick, on-demand tutorials for submitting new product requests.
SharePoint
tutorial
FAQs 2024 Campaign Launch
Pre-released in mid-July as daily trivia social media posts, the Office of Advocacy’s most popular annual publication, Frequently Asked Questions About Small Business gathers the most up-to-date statistics about American small businesses in one place.
The report also features the What's New with Small Business infographic, which is a great source for several of the most commonly answered questions about small business.
